SONY MUSIC MASTERWORKS FORMS
NEW ROADCO BOOKING AGENCY WITH
EXECS STEPHEN LINDSAY AND BRETT SIROTA
OCTOBER 6, 2020 • By Murray Stassen of Music Business Worldwide
Sony Music Masterworks and independent touring execs Stephen Lindsay and Brett Sirota have formed RoadCo Entertainment, LLC, a new booking agency specializing in live entertainment experiences.
Under the agreement, RoadCo will work to develop and produce a range of live events based on popular brands and pre-existing intellectual properties, as well as all new immersive, interactive attractions for viewers of all ages.
RoadCo Entertainment will also collaborate with Masterworks and the broader Sony family of companies to identify opportunities to develop live experiences based on Sony properties.
Lindsay and Sirota, co-founders and partners of The Road Company, an independent theatrical booking agency, distributing musicals and plays across North America, will work alongside Mark Cavell, President of Sony Music
Masterworks, and Scott Farthing, Senior Vice President of Masterworks Broadway in overseeing the venture.
A slate of initial future offerings from RoadCo will be announced in the coming weeks.
The formation of the RoadCo venture builds on a long running relationship between Masterworks and Lindsay and Sirota, which includes serving as part of the co-producing team of the 2017 Tony Award Winning show, SpongeBob SquarePants: The Broadway Musical.
With the launch of RoadCo, Masterworks continues to expand its presence in live music and events around the world and create new opportunities for its artists to connect with fans globally, following the acquisitions of UK live event promoter/producers Raymond Gubbay Ltd. (RGL) in 2018 and Senbla in 2019.
“WE ARE THRILLED TO BE PARTNERING WITH STEPHEN LINDSAY AND BRETT SIROTA, WHOSE TRACK RECORD AS BOOKING EXPERTS IS WELL-KNOWN THROUGHOUT THE ENTERTAINMENT INDUSTRY.”
MARK CAVELL, SONY MUSIC MASTERWORKS
Mark Cavell, President of Sony Music Masterworks, said: “We are thrilled to be partnering with Stephen Lindsay and Brett Sirota, whose track record as booking experts is well-known throughout the entertainment industry.
“Since first working together on the co-producing team of the Tony Award-winning SpongeBob musical, we have looked for other opportunities to collaborate.
“RoadCo is the perfect venue for us to join forces and further grow our entertainment division in the US market when the live touring business is ready to return.”
“WE ARE ENERGIZED AND EXCITED AT THE OPPORTUNITY TO CREATE A SECOND BOOKING AGENCY WITH OUR FRIENDS AT SONY MUSIC MASTERWORKS, WHO BRING A WEALTH OF EXPERTISE, RESOURCES, AND INTELLECTUAL PROPERTY.”
STEPHEN LINDSAY AND BRETT SIROTA, THE ROAD COMPANY
Stephen Lindsay and Brett Sirota, co-founders and partners of The Road Company, added: “We are energized and excited at the opportunity to create a second booking agency with our friends at Sony Music Masterworks, who bring a wealth of expertise, resources, and intellectual property.
“The Road Company will continue its focus on Broadway and other theatricals, while RoadCo starts a new chapter for us, as we build this expansive new enterprise with Sony Music capable of handling a broad roster of live entertainment properties.”